Google’s New Policy Ends Ban Of Publishers On Adsense, Admob, Ads Manager?: Bloggers who monetize their website with Google AdSense are faced with a lot of policies to adhere in order not to get their account banned or suspended.
In 2018, Google disabled over seven hundred and thirty-four Thousand (734,000) publishers and app developers from its advertising network.
As a Google AdSense publisher, there are a lot of policies you need to be mindful of in order not to fall prey to their ban team.
Till date, Google AdSense still remains the best monetization program for publishers that’s why when your account is disabled or banned, it then seems to you like the world has ended on you.
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Getting approved for AdSense seems difficult for some publishers who don’t know how to go about it. But with this article I wrote here, you can be guided on how to get approved for AdSense in just 24hours of applying.
Most publishers who managed to get approved for this program are always mindful of Google policy to enable them to have their account for a long time.
Over the years, Google has introduced different policies which at the end of the day don’t fall in favor of most publishers.
In one of the recent updated policies introduced by Google early last year, you can no longer share your Google AdSense code on different blogs. Any blog you wish to share your ads code with must undergo the approval stage.
And if the site does not fall in compliance with Google terms of service, it will not be approved. This new policy affected a lot of publishers because you can no longer share your codes on your other blogs or sell AdSense account to people who don’t have one unless you want to sell it with the domain which it was approved with.
In this new policy update which Google will release by September 2019, it seems like Google want To End the Ban Of Publishers On Adsense, Admob, Ad Manager.
If this is true then I bet it’s in favor of publishers using Google AdSense, Admob, and Ads Manager.
Wondering what these 3 platforms are?
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google
AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for “advertising on mobile”. It was incorporated on April 10, 2006, while Hamoui was in business school at Wharton. The company is based in Mountain View, California.
Google Ads Manager
Google Ad Manager is an online advertisement service brand introduced by Google in June 27, 2018. It consists of two former services, including DoubleClick for Publishers and DoubleClick Ad Exchange.
The mail was sent out to all publishers using Google AdSense, Google Admob and Google Ad Manager.
The mail reads in full;
Important update: Changes to AdSense policies are coming soon
Dear AdSense Publisher,
We’re writing to let you know about a change to Google’s publisher policies for all of our publisher products that will affect your AdSense account.
In September 2019, we’re launching changes to some of our content policies across our publisher products (AdSense, AdMob, and Ad Manager). While there’s no action for you to take today since this won’t affect any publishers right now, be sure that you read through this email to familiarize yourself with what’s coming next month.
Why we’re making these changes:
One of the top requests we hear from publishers is that they want us to simplify and streamline our policies. We know that many of you use several of our publisher products and we want to bring you a clear and easy way to understand how to interact with our policies and how they affect you, no matter which products you use.
Here’s what you can expect:
• Google Publisher Policies, which outline the types of content we won’t monetize through any of our publisher products. These include; Illegal Content, Child Sexual Abuse Material & Pedophilia, Sexually Explicit Content, Adult Themes in Family Content, Intellectual Property Abuse, Endangered or Threatened Species, Dangerous or Derogatory Content, Enabling Dishonest Behavior, Misrepresentative Content, Malicious or Unwanted Software, and Mail Order Brides.
• Google Publisher Restrictions, which outline the types of content which will receive restricted sources of advertising. These include; Sexual Content, Shocking Content, Explosives, Guns, Gun Parts & Related Products, Other Weapons, Tobacco, Recreational Drugs, Alcohol Sales and Misuse, Online Gambling, Prescription Drugs, and Unapproved Pharmaceuticals and Supplements. Google Ads (formerly AdWords) will continue not to serve on any of this restricted content; it will only receive ads from other advertising products or via the use of direct deals between publishers and advertisers.
•Alignment across our publisher products, bringing simplicity, consistency, and ease of understanding, regardless of the product(s) you choose to use.
What it means for you as an AdSense publisher:
Monetizing content that falls under the Google Publisher Restrictions will no longer be a policy violation; instead, we will restrict advertising on that content as appropriate, based on the preferences of each advertising product and/or advertisers’ individual preferences. In some cases, this will mean that no advertising sources are bidding on your inventory and no ads will appear on this restricted content. So while you can choose to monetize content covered by the Google Publisher Restrictions, doing so will mean you will likely receive less advertising on this restricted content than you would receive on other, nonrestricted content.
Content that falls under the Google Publisher Policies is not allowed to be monetized and you should not place ads against that content. As with our current policies today, attempting to monetize policy-violating content may result in your account(s) being suspended or terminated.
Please note that these policies and restrictions will apply in addition to any other policies governing your use of Google publisher products.
What you need to do:
Nothing at this time. The Help Center and Policy Center will be updated on September 2019 when this takes effect with the full breakdown of policies and restrictions. At that time, please review the updated policies and restrictions and ensure that your content is in compliance.
Please note that going forward, Google will be announcing updates to our policies and restrictions for AdSense on this changelog. Publishers are required to keep abreast of changes to policies and be in compliance with them at all times.
The Google AdSense Team
This must be a piece of good news for most publishers and app developers. But hey before you get so excited, ask yourself this question.
Does it mean with this new policy update, will Google no longer ban AdSense, Admob, and Ad manager accounts?
Well, you maybe be right but not totally right. According to what Google stated in their mail, they would only restrict ads serving from pages that goes against their policy. And if publishers continue to show ads on those pages, Google would be forced to ban their account for good.
What else can counter this new Google update policy?
Invalid activities such as fake traffic, high page CTR and many more you can find here in this article I wrote.
Nevertheless, this is a piece of good news still if you follow all the guidelines and instructions given by the Google Adsense team.